Capítulo de Livro · Home Editora · Publicado em 08/10/2026

Determinants of Slow Fashion Purchase Intention in the Context of Ultra Fast Fashion

Autoria: Maria Nascimento Cunha; Oleksandr P. Krupskyi,; Yuliia M. Stasiuk

Publicado em: Estudos em Ciências Sociais

DOI: 10.46898/home.mu5dkjgzlfyq

Resumo

The growing expansion of Ultra Fast Fashion has intensified production and consumption cycles, highlighting the need to understand the factors associated with the adoption of more sustainable alternatives, such as Slow Fashion. This study aimed to analyse the determinants of Slow Fashion purchase intention by considering four dimensions: Environmental Awareness, Valuation of National Production, Frequency of Purchasing from Ultra Fast Fashion Platforms, and Price Sensitivity.

Palavras-chave

Slow Fashion, Ultra Fast Fashion, purchase intention